Thread: Improve website traffic

Originally Posted by kenseoweb

1. Figure out what key words and phrases are going to be important to your site. Bishop suggests brainstorming to come up with a list of what you believe your prospects and customers would put into a search engine to locate your products and services.
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Then run them through a tool such as WordTracker, the Google keyword tool or Yahoo Overture Keyword Selector Tool to see what the volume of search activity is and find alternative phrasing to add to your list.


Next, take each page that’s important to you — not the Contact Us page or Site Map — and make sure that keyword or phrase is used prominently. Use it early on in the text and at the end of the page. Put it into a heading with an H1 tag or a subhead with an H2 tag. But, she advises, “Don’t overuse it. Don’t change the way the content is reading, so it sounds ‘horsy.’ It’s better to have good content than have keyword phrases sprinkled in.”

Also make sure it appears in your metatags behind the page. Yes, metatags still have value — though not from a search engine ranking standpoint. “You have to think of a metatag as a kind of ad,” says Bishop. Search engines use that to show additional text as part of the organic listing. “If you’ve got a metatag that isn’t compelling and doesn’t have keywords in it, [people] won’t click through even if you do rank well.”

2. Make it your “career” to get links into your site. That includes getting links to more than just your home page and using your keywords as part of the anchor text. To get links, Bishop said, write articles and place them on other sites. Then make sure it includes a resource box or bio at the end of the article that includes your URL in the first line and something that will compel readers to go to your site in the second line, along with another link. (For example: Dian Schaffhauser writes for Web Worker Daily at http://www.webworkerdaily.com. Read her report on how to talk with your CEO about Web 2.0 here: http://gigaom.com/collaboration/does...eo-get-web-20/.)

3. Start a blog and participate in other blogs. These two go hand in hand. By “participate,” Bishop doesn’t mean leaving comments just to be able to include a link back to your own site. She means becoming part of the “ecosystem” of the community. “Over time the people whose blogs you’re commenting in will notice you and start making references back to you.”



The value of blogging on a reasonably consistent basis — aside from being able to share your expertise and opinions with the literate world — is that search engines will index your site more often. Bishop says small business sites, especially, can go for a long time without being indexed. Google does that by design. “They know that the site exists. It’s known as the Google Sandbox. But they want to make sure you’re not a pornographer or a bad actor, basically. You can get around that by having what are known as ‘authority links’ coming back to you.”

For example, if you’re writing about tennis, and you participate in the important blogs in the world of tennis, having those links coming back to your site would be regarded as authority links. “That’s a clue to Google to get you out of that sandbox,” says Bishop. “Links are the new gold standard in managing to get ranking on the search engines.”

4. Add something interactive to the site that will make people come back over and over. Bishop said one client, a high-end real estate finance organization, added a calculator where people can figure out how their taxes would benefit by doing something with the firm. “People come back repeatedly to use it.”

Besides being fun and having potential viral implications, interactive devices help your site to “get embedded in [visitors'] psyches,” said Bishop. “I constantly have clients tell me that the difference in their sales process from this is like night and day. People talk to them as if they already have a relationship.” This can shorten the sales cycle and reduce the amount of effort you have to put forward to build credibility with potential customers or clients.

5. Don’t worry about how many people come to the site but with how long they stay. That means focusing on those areas that will encourage people to hang out longer. To measure this, Bishop recommends Google Analytics because, although it has problems, she said, “it’s free.”

thanks for sharing this nice info with us.
hoping more from u.

The connection from one page to another occurs as a link.One of the easiest ways to start building an outreach strategy is to contact the owners of Web sites you like and ask them a link each other.

I think the visitors from marketing function as the demonstration of information, message board publishing, public bookmark submitting and public media can help better.And if you are looking for particular investments within a few times, then you must use the Search engines AdWords plan because nobody can make a lot of visitors within a few times.

You can increase the traffic by doing the blogging, article submission, directory submission etc., Or you can get the SEO plans .
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Its an excellent tip and it will bring you excellent traffic i think if your publish is exciting. I usually go to selling boards or to really big boards and comment/post and add my website in my trademark or in the publish if it is permitted.

Its an excellent tip and it will bring you excellent traffic i think if your publish is exciting. I usually go to advertising boards or to really big boards and comment/post and add my website in my trademark or in the publish if it is permitted.

Information websites always have great deal of visitors in their each publish so it is excellent to publish our site URL in thoughts area although most of the websites are no adhere to but they are beneficial in improving the web page visitors. Thanks for giving guidelines.