Thread: Email Marketing

It's nice to be back.

I am in the Email Marketing Business for quite sometime and know pros and cons without knowing them it's waste to spend money as you won't get worth. Let me discuss few important thing which will help you in getting worth of your money.

1) Bulk Email Software : These softwares are really fast in sending emails but there are a few major positive and
drawbacks.
a) These Software use your internet connection port 25 which most of the time gets blocked
due to spam complaint and sending of very large no. of emails.

b) Few of these software come with option of using smtp account and proxy server, Again you
need to spend money in getting smtp account for sending large emails unless you use proxy
in the software which will not give you good result because you might still get your port 25
blocked.

c) Most of these softwares don't come with tracking options.

Suggestion : If you have purchased any software you should configure your software to send around 300-500 Emails an hour and use proxy.

2) Online Email Software : These software are really good as they provide various options for you to help your
business grow. Few of the options are below:-

a) These software are installed on servers or hosting with configurations which will help you in
sending email list.

b) Most online softwares provide Email Campaign Creator, uploading of large list, checking of
campaign for spam words

c) Tracking : you can track your inbox, bounces and click on your links etc

d) You don't need to upload your email list or email campaign as it's always there on your server
for you to access it.

e) you can send autoresponder to be in contact with your customers and keeping the good list
and removing people who don't want email to be sent.

d) you can use suppression list which contains email list of people who distribute there email
online and when somebody sends email to them they complain about them and ge there
accounts closed.

Suggestion : It is much better option to use but you need to know whom you are dealing with, There are people who would say we will get you 100% Inboxing nobody can do that. Please remember the average conversion ratio is 3%-10% Depending on your Email List.


3) Email List : It is the most vital part for getting started in Email Marketing. Please remember these basic things to ask from your vendor if you are Purchasing them.

a) Are Email List Double Optin

b) How old Email list are?

c) what Information you will get? (mostly vendor will provide first and last name, url, ip from
registered and Email Address)

Suggestion : It's better to keep on creating your own Email list with the help of Autoresponders as the conversion ratio is around 7-10%, wherein purhcased Email list would get you around 5-7% conversion most importantly it should what you have paid for to the vendor.


4) Bulletproof Server : Please never ever purchase any Bullet Proof server as these are not made for sending mass email campaigns. Vendor would tell you that your server would not be blocked or spam complaints won't matter. There is small part which is true but most of the part is a lie just to lure you to spend money let me explain you.



a) Bullet proof servers are from countries like russia, china etc who don't honour spam
complaints

b) When organizations who blacklist the server ip they send complain to data center to cancel
hosting account but as i have said these data centers don't honour these complains. so you
are still sending the emails but your ip is blacklisted so you will not get any inbox

Suggestion : Don't even bother to look at vendor's offer saying we provide Bulletproof server

Please let me know if this article helped you or if you need any help with Email Marketing

Thank you for this informative post. This is the first time I came across the term Bullet Proof server, are there any email marketing services out there that are known for that type of behavior, which I should avoid?

Email marketing is nice in case you will use it properly. So lots of E-mail marketing tips obtainable in net. You can find some tips on Google itself. I can say that use nice title of your e-mail and use all attributes of your product in first paragraph of your mail.


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But Important is information when sent.

Thanks for sharing this nice info with us.
hoping more from u.

E-mail marketing is awesome in case you will use it effectively. So many E-mail marketing guidelines accessible in net. You can find some guidelines on The search engines itself. I can say that use awesome headline of your e-mail and use all features of your products or service in first sentence of your contact.