Here are 4 simple tips for turning your mediocre site into a user-friendly one that brings in new customers and increases revenues:
1. Know your audience. It may be a cliche but many sites fail to take into account how their audiences use the Web. Your Web pages should be designed so that a novice can easily navigate them. People want what they want when they want it. The average person will give you only 11 seconds to catch their attention before they move on to another site.
2. Keep paragraphs short and conversational. People scan the Web. The screen shows only 15 lines at a time. Therefore, sentences should be no longer than 12 to 15 words and paragraphs two to three sentences.
3. Include effective hypertext links. Make sure the links on your site have meaning and contain pertinent information. Use hypertext links to separate sections of information. Select words that are distinctive. Avoid confusion by putting links on separate lines.
4. Validate your site. Putting company logos and slogans (which should be trademarked) on your pages gives your site credibility. If your company has received positive exposure from print and television media, be sure to mention it on your home page.



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